1. Research what works and what doesn’t for you and your competition 
  2. Determine which digital marketing channel best aligns with your budget
  3. Establish your goals: 
    1. Do you want to widen your net? You might need to diversify acquisition channels
    2. Are you looking for a specific, niche customer? Focus your efforts on just a few channels
  4. Target your ideal audience using the right digital marketing channel. For example, use TikTok to reach a younger audience, or Facebook Ads to help ideal customers find you. You could have the best, most creative ads in the world, but it won’t matter if you advertise on a channel that never reaches the people who buy your product.
  1. Research what works and what doesn’t for you and your competition 
  2. Determine which digital marketing channel best aligns with your budget
  3. Establish your goals: 
    1. Do you want to widen your net? You might need to diversify acquisition channels
    2. Are you looking for a specific, niche customer? Focus your efforts on just a few channels
  4. Target your ideal audience using the right digital marketing channel. For example, use TikTok to reach a younger audience, or Facebook Ads to help ideal customers find you. You could have the best, most creative ads in the world, but it won’t matter if you advertise on a channel that never reaches the people who buy your product.
  1. Research what works and what doesn’t for you and your competition 
  2. Determine which digital marketing channel best aligns with your budget
  3. Establish your goals: 
    1. Do you want to widen your net? You might need to diversify acquisition channels
    2. Are you looking for a specific, niche customer? Focus your efforts on just a few channels
  4. Target your ideal audience using the right digital marketing channel. For example, use TikTok to reach a younger audience, or Facebook Ads to help ideal customers find you. You could have the best, most creative ads in the world, but it won’t matter if you advertise on a channel that never reaches the people who buy your product.
  1. Research what works and what doesn’t for you and your competition 
  2. Determine which digital marketing channel best aligns with your budget
  3. Establish your goals: 
    1. Do you want to widen your net? You might need to diversify acquisition channels
    2. Are you looking for a specific, niche customer? Focus your efforts on just a few channels
  4. Target your ideal audience using the right digital marketing channel. For example, use TikTok to reach a younger audience, or Facebook Ads to help ideal customers find you. You could have the best, most creative ads in the world, but it won’t matter if you advertise on a channel that never reaches the people who buy your product.